Program Description

null
The Bachelor Degree is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programs thus expose students to a variety of “core subjects” and allow students to specialize in a specific academic area. The degree also develops the student’s practical managerial skills, communication skills and business decision-making capability. Many programs thus incorporate training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry.
null

Entry Criteria

null
Students seeking admission to the Diploma program must have completed their secondary education equivalent to:
  • Two years of undergraduate Business Administration studies at a reputable university
  • SSM Higher Diploma in Business Administration
  • English at TOEFL iBT level of 80 or IELTS of min. 6 bands. If English is your native language, you are exempted from the TOEFL test.

Core Courses

null
International Finance

This course focuses on international financial management and international trade. Topics in financial management, viewed primarily from the perspective of managers doing business overseas, include the management of foreign exchange exposure, foreign direct investment decisions, and multinational capital budgeting. Other topics covered include trends in international banking, the balance of payments, the determination of exchange rates, the LDC debt crisis, and the Asian meltdown.

Strategic Marketing

The course examines the development and implementation of marketing strategy by providing a framework from which to identify and evaluate strategic options and programs. Topics: forecasting and contextual possibilities, product-market definition, relationships with channels of distribution, relationships with customers, competitive analysis, financial models for marketing strategists, portfolio models, strategic assessment of offerings, marketing strategy implementation systems. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation).

Information Systems

This course will give you the following insights:

  • Demonstrate and gain overview of IT Systems relevant for Business Management including ERP systems
  • Overview of Projects and Project Management
  • Methods in the content of IT Systems
  • Display a critical awareness of best practice in relation to information systems development projects.
  • Demonstrate an appreciation of information systems used at different levels, and systems that span different business areas.
  • Demonstrate a deep understanding of the impact of centralized information systems on a variety of business divisions.
  • Conduct appropriate research into the use of information systems; understand the full life cycle of an integrated system.
Foreign Language

For the third year in a row, you’ll be facing a new challenge by getting to approach a new language among following: German, Italian, Russian, Chinese, Hindi or Spanish.

Financial Planning and Budgeting

This course will give you the following insights:

  • Understand the strategic planning process
  • Translate strategic plans into financial plans and budgets
  • Appreciate the significance of the complimentary roles of both budget approvers and holders
  • Distinguish among various types of budgets, and apply budget variances for controlling costs
  • Realize the impact of financial plans and budgets on the business’s cash flow management
  • Explain the step-by-step preparation of the master budget
  • Apply capital budgeting techniques to assess the viability of capital investment projects
Strategic Leadership & Change

The goal of this course is to help you develop a mental map of how to think about business and organizations strategically. The emphasis will be on exerting influence through strategy, organizational design, organizational culture and leading change efforts. F2F leadership influence is addressed in Tactical Leadership. More specifically, this course is intended to help you:
1. Develop a set of mental maps about strategic thought, organizational culture, and leading strategic change.
2. Practice strategic thinking and strategic change planning.
3. Enhance your model of leading and managing change.
4. Develop a charter for an organization.

Business in a World Economy

Business today participates directly or indirectly in the global economy. Purely domestic markets have almost ceased to exist. In your career, you will be interacting with businesses and managers across the world. International Business is a survey of the global business environment and its effects on the operation of service and product organizations. The subject examines the impact of international economic activities and financial institutions on international management, as well as the challenges of the global environment including governments, customs, and cultures.

Internship

You’re requested to bring a prove of at least three months of Internship experience in local business.

Thesis

By the end of the BBA program you will be able to apply what you have learnt to your company, and elaborate your own business project. You will raise your own questions, decide on methods can be used, and by a comprehensive analysis conclude to your own recommendations. The summary of that business project called Thesis, should present an original argument, business case or business plan that is carefully documented from primary and/or secondary sources.
The thesis must have a substantial research component and a focus that falls within the scope of topics studied during your specialization. It must be written under the guidance of an advisor who is knowledgeable in this area of study. As the final element in the master’s degree, the thesis gives you an opportunity to demonstrate expertise in the chosen research area. The thesis should present and investigate a hypothesis or a research question.
Alternatively, you can construct a business plan. A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It includes a description of a company or small business, its services and/or products and how the business will achieve its goals.
The plan includes the overall budget, current and projected financing, a market analysis and its marketing strategy approach. In a business plan, a business owner projects revenues and expenses for a certain period of time and describes operational activity and costs related to the business.

null

Global Management Specialization Courses

null
Negotiation Skills

Students will learn how to navigate national culture when negotiating deals, resolving disputes, and making decisions in teams. Rather than offering country-specific protocol and customs, Negotiating Globally provides a general framework to help negotiators anticipate and manage cultural differences incorporating the lessons of the latest research with new emphasis on executing a negotiation strategy and negotiating conflict in multicultural teams. We explain how to develop a negotiation planning document and shows how to execute the plan, how the cultural environment affects negotiators’ interests, priorities, and strategies, hot to distinguish good deals from poor ones and good negotiators from poor ones as well as how resolving disputes is different from making deals and how negotiation strategy can be used in multicultural teams.

Competitive Strategy

The course intends to demonstrate that decisions affecting the expansion of the firm are neither obvious nor totally determined by the technological or economic forces generally associated with globalization. The course focuses on the concepts of Porter as well as SWOT analysis. Comparisons are drawn between the differences of the fundamental economic, financial, and political factors affecting the international expansion of the firm from purely domestic factors. The course studies that the internationalization of the firm is a sequential decision-making process operating at the country, industry, corporate, business, and subsidiary levels of analysis. This course introduces students to the subject of strategy and helps them to better understand the overall impact of internal and external influences on the firm. The basic purpose of the course is to provide the student broad insights into the practice of strategic management, and its real significance in contemporary multi-national corporations.

Cases in Marketing

This course leads you through different Marketing case studies of real businesses using the Harvard Business School Case method.

Cases in Finance

This course leads you through different Finance case studies of real businesses using the Harvard Business School Case method.

null

International Marketing Management Specialization Courses

null
Consumer Behavior

This course introduces the theory of consumer behavior and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, social and behavioral sciences within the framework of the consumer decision process and its main influencing factors.

Small Business Retail Strategy

You’ll learn from the ground up how a business is run, getting principles you can later apply to your own business projects. Coursework focuses on ownership philosophies, business regulation and structures that can be applied to create well-managed businesses. Special topics include employment hierarchies and management structures.

New Product Development

Innovation and new product development are critical to the success of organizations and nations alike. In increasingly dynamic environments, being first to market with innovative goods or services is essential. The interplay between creative, market and technical requirements is an extremely complex process whether the innovation is new to the world or an incremental development of existing products. Specific outcomes of this course are:

  • develop familiarity with models of innovation and the marketing and technology interface
  • understand the importance of new product development to firm performance
  • learn methods of generating, evaluating and testing product ideas
  • identify relevant components and plan a product launch
  • learn methods of evaluating and monitoring the success of a launch.
Services Marketing

Theoretical foundations and practical application of marketing of services examined. Topics include the nature of services, marketing framework and the marketing mix for services, service encounter, human factor and service quality. This course focuses on the key elements (culture, communications, strategy, operations, people and technology) that marketers must integrate to establish and sustain service excellence and provide customer value. While the course examines broad issues in managing service businesses and the service component of manufacturing firms, a core theme is a how customer value is created. Topics include nature of service products, consumer behavior in service settings, service quality and satisfaction, developing service strategies, managing customer service, services cape strategies, service recovery and service technologies.

null

Entrepreneurship Specialization Courses

null
Family Business Management

Family-owned enterprises face special challenges. The Family Enterprise Challenge is designed to help you address the universal issues as they apply to your own business and family. It combines rigorous learning with practical workshops.

Cases in Entrepreneurship

This course leads you through different Marketing case studies of real businesses using the Harvard Business School Case method.

Advanced Cases in Entrepreneurship

This course leads you through different Marketing case studies of real businesses using the Harvard Business School Case method.

Mergers and Acquisitions

The primary objective of the course is to develop a comprehensive understanding of mergers and acquisitions (M&A) from the perspective of the corporate executive. This course will cover all
major elements of the acquisition process including corporate strategy, valuation, due diligence, financing decisions, transaction structures, restructuring options, takeover defense and
integration. It will also uses cases and real-world applications to develop skills necessary to prepare and evaluate the rationale for a proposed transaction.

null

Hospitality Management Specialization Courses

null
Hotel and Tourism Management

This course welcomes students into the exciting and diverse hospitality and tourism industry. While providing an understanding of the scope and complexity of the industry, the course covers key hospitality issues, management definitions, and career opportunities available in restaurants, hotels, beverages operations, casinos, theme venues, entertainment centers, cruise lines, and countless other hospitality and tourism businesses

Front Office Operations & Management

On completion of this module students will be able to:

  • Describe the range of front office operations and their functions
  • Discuss the importance of communication with other sections within the hotel
  • Explain the important role front office plays in selling the hotel and all its facilities
  • Demonstrate reception procedures and explain how they contribute to customer satisfaction
  • Explain the implications of key legislation for reception operations
  • Demonstrate and explain the suitability of reception procedures for different types of hotel outlets
Hospitality Marketing & Sales

On successful completion of this module, students should be able to:

  • Analyze and understand the role of marketing and its applications in a hospitality and tourism industry
  • Develop marketing communications plans for the hospitality and tourism industry
  • Understand and define the customer’s needs
  • Examine the role of sales in the hospitality and tourism industry
  • Develop marketing plan for a hospitality and tourism organization
Food and Beverage Service

To succeed in this module, students must:

  • Describe a range of Food and Beverage production and service methods used in a variety of outlets.
  • Explain the organization for a range of Food and Beverage operations.
  • Discuss measures to improve food and beverage practice and procedures.
  • Explain the purpose and methods of developing food production systems and how this meets customer requirements.
null

Logistics Management Specialization Courses

null
Logistics Management

Logistics and Supply Chain Management (SCM) are nowadays accepted as one of the key concerns of organizations. Dedicated managers are appointed who are responsible for end-to-end pipelines that link supply to demand. The central theme of this module is to argue why and how organizations van achieve competitive advantages through SCM. Moreover, organizations compete as supply chains, rather than as stand-alone organizations. This module sets the stage for developing logistics and supply chain solutions that are flexible and capable of adapting to the revolutionary changes in the business environment.

The module will zoom in on core concepts of logistics, supply chains and competitive strategies, including delivering customer value (from SCM to demand network management); management of (new) channels of distribution, including e-commerce; performance indicators; lead-time management; the role of information in the supply chain; service logistics; and management of global supply chains.

In addition to the theory, this module – like many modules – will introduce the student to practical models and tools with clear examples that have proven their usefulness to many organizations. In this module the focus will be on tools in general management; general problem-solving tools; performance management; financial management.

Courier, Logistics & Transportation Management

The phenomenon of courier and logistics has become a global imperative in the development realities. This disposition has necessitated the concern to train and re-train practitioners of courier and logistics on the relevant derivatives for effective and efficient last mile delivery of goods and services. The thematic focus of this module, therefore, is how courier and logistics organizations can achieve high performance level in the delivery network through human capital development.

Consequently, this module concentrates on concepts of courier and logistics, entrepreneurship, environment, fleet management, warehousing, supply chain management, marketing, ICT, Management principles and techniques, communication and branding, business development, challenges and solutions. The focus in this module is on applications of these concepts to the Urban and Suburban context.

Distribution Management

The logistics industry is changing rapidly and radically, and growing in importance. The required knowledge and skills of logistics managers and staff levels the increased responsibilities and the scope that working in logistics entail. This module helps (future) logistics managers in their quest to improve service and reduce cost, and makes them aware of the many different aspects of logistics and the supply chain. The module is aimed at both (future) logistics managers and logistics specialists. The module covers a broad arrange of key subject areas in logistics:

  1. Concepts of logistics and distribution
  2. Planning for logistics
  3. Procurement and inventory decisions
  4. Freight transport
  5. Operational management
  6. Warehouse management

In addition to the theory, this module – like other modules – will introduce the student to practical models and tools with clear examples that have proven their usefulness to many organizations. In this module the focus will be on tools in general management; general problem-solving tools; performance management; financial management.

Cases on Logistics Management

This course leads you through different Finance case studies of real businesses using the Harvard Business School Case method.

null

Accounting Specialization Courses

null
Accounting for Control

The objective of this course is to help students to further develop their skills in some important Accounting topics. In particular students will learn the principles of Financial Reporting of Accounting information, how to allocate overheads and how to use Accounting for Control purposes. Finally, students will learn some techniques of measuring the business performances.

Strategic Management

This course introduces students to the subject of strategy and helps them to better understand the overall impact of internal and external influences on the firm. The basic purpose of the course is to provide the student broad insights into the practice of strategic management, and its real significance in contemporary multi-national corporations.

Business in a World Economy

The objective of this course is to help the students to acquire skills in Macroeconomics Theory linked to business management. In particular the students will learn why Macroeconomics is important for Decision Making, the main Macroeconomics variables affecting businesses decisions and the potential strategies to adopt. Finally, the students will learn some basic methodologies to present their analysis and draw the main conclusions.

null

Finance Specialization Courses

null
Contemporary Corporate Finance

The objective of this course is to help students to further develop their skills in some important aspects of Corporate Finance. In particular students will learn about the structure of the Financial Marketplace, how to valuate Bonds and Common Stocks, the techniques of capital structure and intermediate term financing.

Strategic Management

This course introduces students to the subject of strategy and helps them to better understand the overall impact of internal and external influences on the firm. The basic purpose of the course is to provide the student broad insights into the practice of strategic management, and its real significance in contemporary multi-national corporations.

Cost Controlling and Financial Planning

The objective of this course is to help students to acquire skills in the correct use of Cost Accounting aimed to support corporate decisions. In particular students will learn how to work with Cost Configurations, allocate Costs, developing Profitability Analysis, calculating process / product costs and the Activity-Based Costing methodology. Finally, students will learn some fundamentals of Planning / Budgeting together with principles of Variance Analysis.

null

Early Childhood Education Management Specialization Courses

null
Early Childhood Education

At the end of this module, the student can:

  • Name and systemize current educational programs and plans in Germany
  • Describe the background of the reforms in early education in pedagogy, psychology, and neurobiology
  • Explain similarities and differences of the educational plans and programs
Learning Psychology

At the end of this module, the student can:

  • Define the concept of learning and systemise it by its parts acquisition of knowledge and change of behaviour
  • Describe fundamental learning theories and name their most important representatives
  • Classify situations of everyday life learning of children by these learning theories
  • Describe the neuro-anatomic base of learning
  • Describe modes of memory and their processes
  • Describe the acquisition of knowledge structures
History of early Childhood Education

At the end of this module students are able to:

  • Name, describe, and systemise three classical concepts of early education
  • Describe underlying ideas of development and education in classical early childhood pedagogy
  • Picture the development of early education through the ages
Modern Concepts in Early Education

At the end of this module the students can:

  • Explain basal structures of modern concepts in early education
  • Connect those theoretical concepts and the conceptions of their institutions
  • Add theoretical background to their own conceptions and continue their development according to daily practical necessities
null

Time for completion and start of the program

null

The final year of the Bachelor of Business Administration has only two intakes: October and April. The duration is of one academic year. Examinations are held every month. Classes are three times a week each lasting three hours excluding School and National holidays.

Progression

Holding a Bachelor Degree, will allow you to enroll in any Master program offered by universities. You will also be fully entitled to enter without entry examination into our Master of Business Administration program, which will for sure change your life.

null

Cost of the program

null

TUITION FEES

Application Fees:
Euros 200 (due immediately)
Degree fee:
Euros 2,000
Tuition Fees:
Euros 6,800
Total Tuition Fees:
Euros 8,800

Tuition shall be paid as following:

Enrolment Fee:
Euros 3,600
(due immediately after acceptance)
First Installment:
Euros 2,600 (due after two months)
Second Installment:
Euros 2,600 (due after four months)
Not included in the tuition fees, are fees for nostrification procederures requested by the Macedonian Ministry of Education.
null

Application Procedures

null

STEP 1

FILL OUT THE ENTIRE
APPLICATION FORM ELECTRONICALLY

SAVE WORD DOCUMENT

SEND TO info@ssmrome.com

NOTE: Do not fill in by hand and scan.
Hand written forms will not be accepted.

STEP 2

Upon receiving an email from SSM
stating we have received
your application,
pay the € 200 application fee

null

Application Procedures

null

Step 3.  SCANNED COPIES AND MAILED COPIES

SCAN and E-MAIL
the following documents
to info@ssmrome.com

  • All university transcripts (copies)
  • All degree certificates/diplomas (copies)
  • Electronic passport Photo (No hard copy required)

Original Documents
to send via MAIL:

  • Signed application form and application attachments
  • Copy of Official transcripts
  • Official degree certificates/diplomas
  • Send all original documents to:
    Swiss School of Management – Admissions
    c/o University of Washington Rome Center
    Piazza del Biscione 95
    00186 Rome, Italy

Note: Application will not be reviewed until all documents have been received electronically and the application fee has been received

null

Apply for a Diploma in Business Administration

null
Undergraduate Application Form

Fill out the application form for the SSM program and send it back to us at info@ssmrome.com to begin the process of applying.

Note: Application will not be reviewed until all documents have been received electronically and the application fee has been received.