From ancient western and eastern empires to modern societies, luxury goods, objects and services have been an inspirational and affluent force in shaping art, culture, society and economics. Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector. Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace. Understanding the dynamics and the peculiarities of the luxury management paying a special attention to the future is the focus of this Master. Luxury is a culture: you have to understand it to be able to practice it with flair and spontaneity and to build a career in the very competitive international luxury industry who remains a brilliant growth sector in the current economic environment.
The analysis of the luxury concept, the study of the brand’s value in the luxury industry, the building up of the unique customer experience and the mechanisms linked to the a successful communication and external relations strategy will be studied through lessons, case histories and group work sessions. In addition to the rigorous academic program, “experiential” activities bring a “real world” perspective to both semesters. Our staff and faculty consist of expert with real-life experience in the fields of Luxury Management, Branding, Recruitment, Innovation and Strategic Management. This program will definitely prepare you to face the chellenges of Luxury Market in the 21st, Century. I am looking forward to meeting you at the Swiss School of Management in Rome.